TuuTap - A Scalable Hypercasual Gaming Ecosystem

TuuTap as flexible, cloud-native gaming platform capable of hosting and customizing hypercasual game experiences for diverse markets.

Realization and workload

2024 - present

About TuuT Games

Client TuuT Games - Global Mobile Games Distribution Network

Tuut Games is an innovative gaming studio focused on delivering fast, accessible fun through hypercasual game experiences. With a strong vision for player engagement and market adaptability, Tuut approached us to build a platform that could not only host their growing library of games, but also scale globally, adapt instantly, and support white-label deployment for partners. 

Their ambition: a cross-platform ecosystem that feels as dynamic and addictive as the games themselves. 

tuutapp

What we built

TuuTap is a cross-platform (web and mobile) gaming ecosystem, designed with a TikTok-style infinite scroll for hypercasual games. The system enables players to jump into games instantly and continuously — no downloads, no delays.

Benefits of the new system

50% Faster Development

Thanks to shared codebase and modular design

Scalable
by Design

Ready for white-label launches in multiple markets

Runtime Configurability

Adapt apps instantly — no redeployment required

Game
Changer

Admin-triggered builds for on-demand platform variations

Our Final Solution

Main User App (Web & Mobile)

A seamless, cross-platform gaming ecosystem blending high performance, smart engagement, and scalable architecture. From concept to production, we delivered a high-impact MVP under a fixed budget, without cutting corners.

Smart Retention System

  • Predefined user behavior models.
  • Predictive algorithms to optimize session length and increase probability of monetization.
  • Dynamic gameplay experience tailored to estimated engagement curve.

In-App Modules

  • Search with advanced filters
  • Shop for in-game currency & subscriptions
  • Achievements and gamification layer
  • Leaderboards and social stats
  • Notifications and user settings



Cross-Platform Single Codebase

  • Shared UI/UX logic across web and mobile platforms.
  • Full component reuse via modular design system and unified state management.
  • Result: 40–60% reduction in development and maintenance costs.



Admin & Publisher Control Panel

  • Game Management: Upload, edit, categorize and enable/disable games.
  • Shop Configuration: Define pricing, bundles, discounts, subscriptions.
  • Real-Time Runtime Configuration: Enable/Disable platform modules, change branding and visuals themes



Technologies Used

Frontend

React-based UI in Next.js and React Native.

Backend

NestJS APIs, optimized for scalability and maintainability.

Infrastructure

AWS EKS for container orchestration with full CI/CD automation.

Real-Time Features

Redis for caching, leaderboards, and live sessions.

Asset Handling

S3-based storage for instant media and configuration updates.

gaming platform

Achievements with TuuTapp

Budget-Constrained Delivery: Fixed-scope MVP delivered within a defined financial cap.

Pragmatic Choices (What We Did to Keep Things Simple and Efficient):

  • One codebase for everything – faster development and less testing work.

  • Built on AWS with auto-scaling – so we save on server costs and only pay for what we use.

  • Game reuse via wrapper – we can embed both HTML5 and Unity games the same way, saving time and effort

Future-Proofing (What We Planned for Growth):

  • Plugin-friendly system – makes it easy to add new game types or monetization methods later.

  • Multi-tenant admin – allows different publishers or teams to have their own dashboards and settings.

tuutapp game

What they said about us